MrBeast, a YouTuber with 464 million subscribers, recently paid a visit to California-based cultivated meat producer UPSIDE Foods.
UPSIDE appears in a new MrBeast video titled “$1 vs $1,000,000,000 Futuristic Tech!” The video discusses various revolutionary new technologies, including cultivated meat, and has over 60 million views at the time of writing.
Viewers can watch as Jimmy Donaldson, the creator behind MrBeast, tours UPSIDE Foods to learn how cultivated chicken is made. He then compares the taste of a conventional chicken sandwich to one made with UPSIDE’s cultivated chicken. When asked to determine which is which, he guesses incorrectly, concluding that UPSIDE’s product is virtually indistinguishable from conventional chicken.
Donaldson explains that in the future, cultivated meat has the potential to save the lives of trillions of animals, while also avoiding issues such as the spread of disease on chicken farms.
The news comes after it was revealed that UPSIDE Foods is launching a spinoff company called Lucius Labs, which will create cell culture media for the life sciences industry. The company also recently gained an early win in its lawsuit against Texas’ cultivated meat ban, brought in collaboration with cultivated seafood producer Wildtype and the Institute for Justice.
