Study Predicts Cultivated Meat Could Slash Social Costs of Animal Meat by Over Half
Does cultivated meat have the potential to reduce the impact of traditional meat production on the environment, workers, and animals? A recent study by the Dutch project PPP True Price: from Insight to Action reveals that by 2030, the overall social costs of cultivated meat from RESPECTfarms could be 2 to 3.5 times lower than conventional meat from dairy cows, chicken, and pork produced in the Netherlands. The research, conducted by Wageningen Economic Research and …
Cellular Agriculture Australia Calls for Clearer and Verifiable Impact Metrics for Cell-Based Foods
The cellular agriculture industry faces pressure to communicate its impact potential to policymakers, investors, and consumers. However, most impact claims companies make are often aspirational, reflecting an industry at scale that may not align with short-term or medium-term realities. Vague and ambiguous claims such as “future-friendly,” “planet-friendly,” “kinder,” “cleaner,” and “clean”; metrics such as “animal lives saved” or “deaths avoided,” which are difficult to verify; and specific claims such as …