Cellular Agriculture Australia Calls for Clearer and Verifiable Impact Metrics for Cell-Based Foods
The cellular agriculture industry faces pressure to communicate its impact potential to policymakers, investors, and consumers. However, most impact claims companies make are often aspirational, reflecting an industry at scale that may not align with short-term or medium-term realities. Vague and ambiguous claims such as “future-friendly,” “planet-friendly,” “kinder,” “cleaner,” and “clean”; metrics such as “animal lives saved” or “deaths avoided,” which are difficult to verify; and specific claims such as …
Cellular Agriculture Australia Unveils New Resources to Help Companies Streamline Food Safety Applications
Nonprofit organisation Cellular Agriculture Australia (CAA) announces the release of its new Regulation Resource Hub, created to help cell ag companies streamline their food safety application process for novel foods and gene technology in Australia and New Zealand. CAA’s new pay-to-access tool includes tailored online learning materials, dossier templates, and step-by-step guidance on Australia’s food safety regulation framework. While the Australian regulatory framework is well-equipped to approve novel foods, there is a …
Cellular Agriculture Australia Launches New Language Guide to Standardise Terminology in the Industry
Nonprofit organisation Cellular Agriculture Australia (CAA) announces the launch of a new tool, Language Guide V1.0, developed to standardize and harmonise the terminology of the cellular agriculture industry. Using secondary research and input from sector leaders across the APAC region, CAA’s new Language Guide sets a unified terminology and key terms. At the same time, it provides optional communication guidelines for marketing and brand positioning strategies to help companies address language inconsistencies …