ProVeg

ProVeg International

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Meat

Cultivated Meat Expected on European Shelves Within Two Years, According to New Food Forum

The New Food Forum conference held in Prague last week brought together key stakeholders from the Czech retail sector and alternative protein industries, where discussions highlighted the increasing availability of plant-based products in Czech supermarkets and the potential introduction of cultivated meat across Europe within the next two years. Retail chains, including Tesco, confirmed commitments to expanding affordable plant-based options. Data presented at the event showed a rising trend among …

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GOOD Meat chicken breast

GOOD Meat chicken breast © Eat Just
General

Cultivated Chicken Approved for Sale to US Consumers: Industry Figures Respond

This week, as the majority of vegconomist readers will be aware, the USDA gave final approval to both UPSIDE Foods and Eat Just’s GOOD Meat division, for the sale of their novel foods to US consumers under the label cell-cultivated chicken. This regulatory approval means that the public should be able to order slaughter-free chicken within weeks. The restaurant selected for launch by UPSIDE is Bar Crenn in San Francisco, …

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Cultivated Chicken FDA

© GOOD Meat
Meat

ProVeg and Cellular Agriculture Europe Respond to Italy’s War on Cultivated Meat

Two European organisations involved in food system awareness, ProVeg International and Cellular Agriculture Europe, have responded to Italy’s war on cultivated meat to protect the country’s food tradition. An approved bill that still needs to be passed by the parliament states that “lab food” in general, but particularly cultivated meat, is not guaranteed safe. Reportedly, the proposed text does not address the EU’s ability to approve a novel food such as cultivated meat. It …

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Dog holding a plate, waiting for food

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Meat

How Do Consumers Feel About Cultivated Meat as Pet Food?

A new report published by ProVeg International reveals a high level of acceptance of cultivated meat as pet food. The results show that portraying cultivated meat as pet food before portraying it as human food potentially reduces levels of acceptance by 10%. As the subject of cultivated meat begins to enter mainstream consciousness and we head towards regulatory approval in different markets, more and more producers and organisations are keen …

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Fermentation

ProVeg Incubator Announces 10th Cohort, Seeking Startups in Plant-Based, Fermentation & Cultivated Foods

The ProVeg Incubator, the world’s first and leading alt-protein startup accelerator, invites applications for its tenth cohort, announcing that it has increased the amount of investment for this edition. Startups that join and complete the programme can now benefit from up to €300K investment — an increase from the previous €250K — including €75K worth of in-kind services. The Incubator aims to support mission-driven startups working on plant-based, fermentation, and …

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Fairs & Events

ProVeg Webinar: Hybrid Products – When Plant-Based Meets Cultivated

Food awareness organisation ProVeg International recently released a report on consumer acceptance of hybrid products blending plant-based and cultivated ingredients. In comparison to conventional meat, cultivated meat offers numerous benefits in terms of taste, health, food justice, animal welfare, and the environment. However, it will be some time before cultivated meat products reach the market, other than in Singapore, where it has already gained regulatory approval. Ethical foods In the …

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ProVeg cultured meat webinar

© ProVeg International
Fairs & Events

ProVeg Webinar: Cultured Meat Communication 101

Food awareness organisation ProVeg International recently released a report on how the use of images impacts the public perception of cultured meat.  On 13th October, ProVeg will be hosting a webinar discussing the findings of that report, which is based on a survey of 750 people in the UK. The webinar, titled Cultured Meat Communication 101, is aimed at those looking to gain a better understanding of who the early …

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Lab,Grown,Cultured,Meat,Concept,For,Artificial,In,Vitro,Cell

Image courtesy Jeremy Coller Foundation
Meat

Report Analyses Impact of Lab-Based Vs. Food-Based Imagery on Perceptions of Cultivated Meat

A new ProVeg report addresses how the ways in which images in the media have a significant influence on consumer acceptance and perceptions of cultivated meat. Interestingly, 62% of respondents in the UK show an interest in purchasing cultivated meat regardless of the type of images seen. The report, which can be downloaded here, is based on a survey of 750 people in the UK and looks into consumer attitudes …

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MeaTech-cultivated steak

© MeaTech
General

Cultured Meat in Europe: Which Country is Leading the Race?

Update Jan 2024: Since June 2022, there has been a range of developments in the race to produce cultured meat in Europe.  Israeli cellular agriculture company Aleph Farms submitted an application for regulatory approval for cultivated meat in Switzerland and simultaneously submitted a pre-market authorization dossier to the Food Standards Agency (FSA) to launch cultivated beef steaks in the UK.  In the Netherlands, the Dutch government announced a €60 million …

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Peace of Meat-hybrid-nuggets-MeaTech

Hybrid nuggets © MeaTech
Fairs & Events

ProVeg & MeaTech to Offer Cultivated Meat Samples to Meat Industry at IFFA Frankfurt

ProVeg International is teaming up with MeaTech to host a tasting session of hybrid chicken nuggets at IFFA, the world’s largest meat fair, from 14-19 May. This year marks the first time in the IFFA’s 70-year history that meat substitutes and alt proteins are being featured, with at least 200 of the 900 IFFA exhibitors booked at this year’s show offering products for the production of meat alternatives. Stephanie Jaczniakowska-McGirr, …

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