New Paper Proposes “Cell-Cultured” as Universal Term for Labeling Cultivated Meat
A new paper on the names and labels for cultivated products in the US published in npj Science of Food suggests that the potential universal term for these products is “cell-cultured.” The study conducted an online experiment that tested various terms, “cultured, “cultivated,” “cell-cultured,” “cell-cultivated,” and “cell-based” on product packaging to assess consumer and regulatory response in the USA. The experiment involved 4,385 participants viewing the terms displayed on packages of …
Study Reveals Preferred Terminology for Cultivated Meat & Seafood in USA
A study by Chris Bryant of the University of Bath and Marlana Malerich of the University of Edinburgh has examined US consumers’ preferred terminology for cultivated meat and seafood products. Whereas the standard as put forward by Bruce Friedrich and the GFI accepts usage of “cultivated” as a term to be used within the industry and media, this research aimed to establish which terms perform best amongst consumers with regard …
The UN Food and Agriculture Organization Assesses Safety and Regulations of Cultivated Meat
The United Nation’s Food and Agriculture Organization (FAO) is now assessing important food safety and regulatory concerns regarding cultivated meat. The organization released several documents discussing food safety aspects of cultivated meat products, including language and terminologies, common production processes, and regulatory frameworks. Labeling and terminology The FAO points out that since cultivated meats represent an emerging commodity, the terminology used to describe its processes and products remain inconsistent. A …
Leading APAC Stakeholders Establish Preferred Terminology for Cultivated Products
GFI APAC and the APAC Society for Cellular Agriculture have joined over 30 leading industry stakeholders in reaching a consensus on the preferred terminology for cultivated products. To date, numerous terms have been used, including “cultured”, “lab-grown”, and “cell-based”. But now, the organisations have announced a memorandum of understanding establishing “cultivated” as the preferred descriptor. The agreement was made during a panel on “getting the consumer on board”, which took …