A new piece of research published today May 11 by the journal Foods and led by Keri Szejda, PhD, surveyed a large, representative sample of 2,018 US and 2,034 UK consumers, regarding openness to cell-cultured meat. The results strongly suggest that cell-cultured meat is likely to make up a major part of consumers’ future diets.
Study: Almost Half of Gen Z Brits Would Eat Cultivated Meat Products
New research conducted by Ipsos in the UK has revealed that 47% of Gen Z Brits (defined as those aged 16-29) would consume cultivated meat products. This figure is significantly higher than for other generations — just 21% of Baby Boomers, 22% of Gen X, and 38% of Millennials said they would be willing to eat cultivated meat. However, the survey also indicated a widespread lack of awareness on the …