90% of Dogs Like Cultivated Meat Treats in BeneMeat’s Try & Share Program
BeneMeat’s Try & Share program, which launched in September 2025, is continuing to gather valuable insights as dog owners from across the European Union test treats made with cultivated meat. The program, which has attracted participants from 25 countries, aims to evaluate consumer response to pet food products made from lab-grown meat. Preliminary results show a strong reception among both pets and their owners. 90% of dog owners reported that …
UK Launches First Dog Treat Made with Sustainable Microbial Protein
British pet food brand THE PACK and German biotech company MicroHarvest have introduced a new dog treat featuring microbial protein. The product, called Gut Bites, is made using a fermentation process that transforms agricultural side-streams into a sustainable, high-quality protein. Turning waste into protein MicroHarvest’s proprietary microbial protein is produced through fermentation, utilizing agricultural byproducts and requiring no additional farmland, pesticides, or fertilizers. The company claims that this method significantly …
BeneMeat Begins EU Program to Test Lab-Grown Dog Treats with Pet Owners
BeneMeat, a biotechnology company specializing in cultivated meat, has introduced a new trial program for dog owners across the European Union. Through the “Try & Share” initiative, participants will have the opportunity to test BeneMeat’s cultivated dog treats, a product made from lab-grown animal cells, and provide feedback on its taste, safety, and quality. The program is designed to gather consumer input on these novel pet food products, which are …