Study: What Factors Influence Consumer Acceptance of Cultivated Meat in Italy?
A new study published in the journal Corporate Social Responsibility and Environmental Management has examined the factors influencing consumer acceptance of cultivated meat in Italy. As part of the empirical research, 18 in-depth interviews were conducted, and a questionnaire was administered to 836 consumers. The findings were analysed using the Theory of Planned Behaviour model, then tested using structural equation modeling. The results indicate that attitudes, subjective norms, and perceived …









