Hamburg-based MicroHarvest has confirmed more than 15 new pet food product launches scheduled for Q2 2026, as its fermentation-derived protein ingredient gains commercial traction across Germany and the UK.
The company produces protein through biomass fermentation, feeding microbes on regional agri-food side streams in a 24-hour production cycle. The resulting ingredient is positioned as a low-carbon, hypoallergenic alternative to conventional meat proteins for cats and dogs, and is already on shelves in over 1,800 retail locations in Germany through its partnership with VegDog.
Repeat orders signal commercial viability
The upcoming launches will involve multiple partners, including Hey Bones, founded by animal health influencer Murat Colak, as well as Vetura and aniAMA, the direct-to-consumer brand from VULFI. VegDog, MicroHarvest’s earliest commercial partner, is continuing to expand its range across both dog and cat treat categories.
According to MicroHarvest, several partner products have already sold through initial volumes and are generating repeat orders, an early indicator of consumer acceptance beyond the trial phase.
CEO and co-founder Katelijne Bekers said: “What we are seeing now is a clear shift from initial product launches to repeat demand and strong portfolio expansion. Our international partners are not just testing the ingredient; they are building it into multiple products and scaling volumes. That’s a strong signal that microbial protein can work within real commercial environments, from formulation through to consumer acceptance.”
Production scale-up underway
MicroHarvest operates as an ingredient supplier within the pet food value chain, allowing partners to integrate its protein into existing formulations without significant reformulation complexity. The model has attracted both established brands and newer direct-to-consumer players.
To support the growing pipeline, the company is developing its first large-scale production facility in Leuna, Germany, with a planned capacity of 15,000 tonnes per year and a target completion date by end of 2027.
