BeneMeat’s Try & Share program, which launched in September 2025, is continuing to gather valuable insights as dog owners from across the European Union test treats made with cultivated meat. The program, which has attracted participants from 25 countries, aims to evaluate consumer response to pet food products made from lab-grown meat.
“The results confirm that cultivated meat has its place in pet food”
Preliminary results show a strong reception among both pets and their owners. 90% of dog owners reported that their pets liked the treats, and overall satisfaction among participants has reached 98%. Additionally, 98.6% of respondents stated they would participate in the program again, and 85% indicated they would purchase the treats if they were available on the market.
Ethical considerations are a key driver for many of the program’s participants. A substantial 91% of respondents expressed appreciation for the ethical, slaughter-free production method used to create the cultivated meat treats. Additionally, 79.7% of participants highlighted the absence of antibiotics and hormones in the products as a significant factor in their decision to try the treats.
Ethics drive pet owners’ choices
BeneMeat, which is the first company in the European Union to be registered as a producer of cultivated meat for pet food, views these results as indicative of the growing interest in sustainable and ethically produced pet food options. Jan Luprich, Strategic Partnerships Lead at BeneMeat, remarked, “The results confirm that cultivated meat has its place in pet food. People appreciate not only the taste of the treats but especially the ethics and the transparent way in which they are produced.”
While the feedback has been largely positive, some participants have pointed out issues with the size of the treats. Owners of small dogs found them too large, while those with larger dogs felt they were too small. BeneMeat acknowledged this challenge, humorously noting that it is “the only problem that managed to unite both small and large dogs.”
The Try & Share program will continue until December 31, 2025, and remains open to new participants across the European Union. BeneMeat plans to release the full results of the program once it concludes.
