Bruce Friedrich - Image Courtesy of The Good Food Institute

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GFI Founder Bruce Friedrich: Why Cultivated Meat is Now the Preferred Term For Cell-Based Meat

GFI Founder and CEO Bruce Friedrich explores the increased sector alignment around the preferred category name for meat produced through cellular agriculture. Consumer and industry preferences In September 2019, UPSIDE Foods and The Good Food Institute (GFI) released the results of consumer research that we conducted with Mattson, North America’s most successful independent food and beverage innovation firm. That research indicated that the strongest term for meat produced through cellular …

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“This Could Be Transformative” – The GFI Responds to Nestlé Entering Cultivated Meat Sector

Following the news as we reported earlier today that Nestlé has confirmed they are currently working on cell-cultured meat; The Good Food Institute (GFI) Founder and President Bruce Friedrich has said that the development could be transformative for the sustainable protein industry and the global food system. “It appears that Nestlé is positioning itself to be the first global food giant to market with a hybrid plant-based and cultivated meat …

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Bruce Friedrich

Bruce Friedrich - Image Courtesy of The Good Food Institute

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Eat Just’s World First Sale of Cultivated Meat is a Huge Step, But…

Eat Just’s first-ever sale of cultivated meat which takes place this Saturday in Singapore is a huge step, but now is the time for more investment to be poured into the sector in order to bring these products to the masses and create more impact, says the Good Food Institute‘s Executive Director Bruce Friedrich.

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