TurtleTree & Strive to Launch Health-Focused Beverages Powered by Animal-Free Lactoferrin
Singaporean precision fermentation company TurtleTree announces a new commercial partnership with Strive Nutrition, an F&B company bringing novel proteins to market, for LF+, claimed to be the world’s first GRAS and vegan-certified animal-free lactoferrin. The companies will introduce two health-focused products in the USA by 2025: an immunity support beverage for adults and a ready-to-mix protein powder targeted for sports nutrition. According to the announcement, the collaboration aims to capitalize on …
Strive Milk is Served at the Miami Open, Becoming First Animal-Free Milk at Major Sporting Event
Strive FREEMILK Whole, an alternative milk crafted with Perfect Day‘s sustainable whey protein, is being served in partnership with Florida coffee roasters Oceana Coffee at the 2024 Miami Open. This launch represents the first animal-free milk made with precision fermentation protein served at a major sporting event, marking a huge milestone for the alt dairy category, gaining mainstream visibility and recognition beyond just being available online or in stores. Strive …