Mosa Meat, the company founded by the creator of the world’s first cultivated burger patty, announces it has conducted the first formal tasting of its cultivated beef product, the Mosa Burger, in the Netherlands.
The event marks the first official tasting of cultivated beef in the EU, following the single market’s inaugural tasting by Meatable in the Netherlands, which featured cultivated pork sausages.
Mosa Meat’s much-anticipated tasting gathered Dutch cattle farmers, food product developers, and industry representatives to collect expert feedback. According to Mosa Meat, participants noted the burger’s authentic meat taste, juiciness, and succulence.
“The burger really tasted like meat. […] Usually, I don’t eat meat, but I miss the taste of meat a lot, and this is the way to ultimately add it back to my diet, I hope,” said one participant. “I thought the burger was delicious. It was juicy, nice, and succulent,” shared another.
Improving cultivated beef products
Mosa Meat‘s tasting event aimed to assess how ready the cultivated beef is for the market and to gather insights to guide product development. Additionally, the company says it aimed to explore the potential of blending cultivated beef fat with plant-based ingredients.
According to CEO Maarten Bosch, cultivated beef fat has the potential to enhance the culinary experience for beef lovers and also improve plant-based meat products.
“This means that in addition to the cultivated beef for which we have submitted a regulatory approval request in Singapore, we can also elevate the culinary experience of plant-based products and delight more beef lovers faster,” he said.
The best burgers possible
Before the tasting, Mosa Meat raised over €40 million earlier this year to scale production and prepare for market entry. Despite the current challenging investment environment, the Dutch company successfully attracted various VCs, including Lowercarbon Capital, M Ventures, Invest-NL, LIOF, LEF, and also a significant player in the meat sector: PHW Group, one of Europe’s largest poultry producers.
Founded in 2016 in Maastricht and achieving B Corp certification last year, Mosa Meat has also received support from prominent investors, including the Bell Food Group, Mitsubishi Corporation, Nutreco, and Leonardo DiCaprio. The company operates what it claims to be the world’s largest cultivated meat campus.
“We are delighted to finally share our burgers with experts outside of the company, so they can help us create the best burgers possible,” Bosch shared.
