Cultivated meat company Meatable will participate in IFFA 2025, the world’s leading trade fair for the meat and protein sectors, by hosting two sessions discussing the potential of cultivated meat within the traditional meat industry.
The sessions, taking place at the IFFA Kitchen & Stage (Hall 11.0, D41), will be held on May 5 from 12:30 PM to 1:30 PM, and on May 6 from 12:20 PM to 1:20 PM.
Opportunites to enhance meat industry
The company’s involvement follows a successful thought leadership event earlier this year, where more than 80 industry professionals gathered to examine the future of food and sustainable protein options. Building on that momentum, Meatable is focusing its efforts on fostering conversations with established meat companies about how cultivated meat can complement and enhance the industry.
Jeff Tripician, CEO of Meatable, stated, “We are excited to share our vision for the future of protein at IFFA 2025. This event offers a great platform to engage with industry leaders about how cultivated meat can supply the meat sector with great tasting, cost-effective products, all while reducing environmental impact.”
Meatable’s cultivated meat technology is designed to integrate with the existing supply chains of traditional meat production. This integration offers potential benefits to the industry by providing a sustainable, scalable option for meat that reduces the reliance on animal farming. Meatable seeks to meet global demand for meat in a way that is more environmentally friendly and does not harm animals.
Building strong industry connections
Alongside its IFFA presence, Meatable has been active in building connections within the meat sector. Notably, the company secured an investment from one of Thailand’s leading meat producers and distributors at the end of 2024. Furthermore, Meatable recently partnered with Pelagen, to explore stem cell technology for the creation of animal skin tissue as a leather alternative.
Meatable’s efforts to strengthen ties with the traditional meat industry were also evident in recent leadership appointments. The company hired two executives from the meat sector, including a new Director of Commerce and a Head of Asia, to further develop its relationships and expand its operations globally.
Attendees of IFFA 2025 will have the opportunity to learn more about Meatable’s technology and its vision for a more sustainable meat supply by visiting the company at Hall 11.0, Stand D52.
