BeneMeat, a biotechnology company specializing in cultivated meat, has introduced a new trial program for dog owners across the European Union. Through the “Try & Share” initiative, participants will have the opportunity to test BeneMeat’s cultivated dog treats, a product made from lab-grown animal cells, and provide feedback on its taste, safety, and quality.
“We don’t want imitations, but a genuine product that dogs can truly taste”
The program is designed to gather consumer input on these novel pet food products, which are developed in collaboration with veterinarians and established pet food manufacturers. BeneMeat’s cultivated dog treats are subject to rigorous safety and digestibility testing, and the company notes their commitment to ensuring that the treats meet the highest standards of quality. This trial follows previous testing of cultivated cat food at a prestigious European university, marking a continuation of BeneMeat’s efforts to expand the application of cultivated meat in pet food.
Roman Kříž, CEO of BeneMeat, explained the company’s goal with the program: “We don’t want imitations, but a genuine product that dogs can truly taste. With this step, we not only bring cultivated meat closer to pets and their owners but also help society and regulators better understand what cultivated meat is and why it matters.”
In addition to providing feedback on the products, participants are encouraged to share their experiences on social media using the hashtags #FirstBite and #TryAndShare. BeneMeat aims to use this feedback to refine its offerings and eventually expand its cultivated meat product range beyond dog treats, pending necessary regulatory approvals.
Setting the standard for cultivated meat in pet food
BeneMeat claims to be the first company in the European Union to be officially registered as a producer of cultivated meat for pet food, with its production registered by the Central Institute for Supervising and Testing in Agriculture. The company has worked closely with regulatory authorities to ensure that its products comply with EU pet food regulations.
Jan Luprich, Strategic Partnerships Lead at BeneMeat, commented, “Our ambition is to show that cultivated meat has its place in pet food, and that we can make high-quality, affordable products. The program is another step in bringing our work closer to people and their four-legged companions, while helping them understand the benefits of this technology.”
Participants in the “Try & Share” program can sign up online at BeneMeat’s dedicated landing page, with sample packs set to be shipped shortly.
